For creators, tech lovers, storytellers, underrepresented voices—now is the moment to claim space.
What’s Happening
Younger, diverse fans leading: Formula 1’s 2025 Global Fan Survey shows younger, digitally native, diverse audiences driving engagement.
Inclusion is real: Racing bodies rolling out initiatives mixed-gender lineups, diversity strategies, inclusion programs gaining traction.
Tech reshaping sport: Not just speed anymore. Electric vehicles, hydrogen power, data analytics, simulation. Opening roles beyond the driver’s seat.
What MisterGemba Does
We’re not watching, we’re helping you be part of it.
- Behind-the-scenes stories (engineers, simulation, creative side)
- Tech + creativity + culture intersection
- Spotlighting representation
- Actionable guides (how to start, build portfolio, create content on budget)
How to Start
1. Pick your angle – Riding? Engineering? Cinematography? Tech/data?
2. Learn fundamentals – Mechanics/safety for riding; camera techniques for filming; coding/data for engineering
3. Build visible work – Record track day, analyze race with data, shoot behind-scenes, blog/vlog
4. Find community – Motorsport clubs, creator groups, forums, inclusive programs
5. Leverage momentum – Being early gives advantage. Focus on sustainable racing, electric/hydrogen vehicles, e-racing
6. Tell your story – Your background and perspective make you unique
Why It’s Worth It
Motorsport is engineering, storytelling, tech, culture, innovation. When underrepresented voices join, the sport becomes richer and more inclusive.
You’re not stepping into a legacy lane you’re building a new one.
